Modernising the largest roofing trade association
Creating a brand identity fit for the next 125 years.

Renaisi is a London based social enterprise, helping people and places to thrive across the UK.
This largely print based campaign was aimed at two audiences, 16-24 year olds looking for work experience or a traineeship, and business, showing them the benefits of taking on a trainee.
The characters of trainees and employees were used in training workshops, printed communications and social media.
A5 sized booklet explaining the benefits of becoming a trainee, and gaining work experience.
A5 sized booklet explaining the benefits of taking on a trainee and the government incentives available.
The booklets both folded out to an A3 poster.