AQA is one of the leading providers of academic qualifications taught in schools and colleges in the UK and throughout the world.

The challenge was to demonstrate to science teachers that the AQA Science syllabus could offer teaching pathways for students of all abilities.

This means that GCSE students could all gain a qualification in Science.

The idea was to create a campaign based around the idea of finding the inner scientist, and bringing them out.

A series of photographic portraits was made by photographer Mike Ellis.

The project
Art Direction