Changes to A-level maths qualifications represent the biggest in a generation and gave AQA the opportunity to stand back, look at their research and work with teachers and assessment experts to design new qualifications to give students the best chance to realise their potential.

A strong and easily recognisable campaign was created in order to produce print and online materials to promote the new qualifications.

The project
Art Direction
Engineering student at work

Design system

A simple system made from maths symbols, graphic textures and student images, combined to create the visual language for the campaign.

Group of students in conversation
Inside spread of booklet showing photo of student.

Companion booklet

A companion booklet was produced to give teachers an overview of the changes that would affect them and how the new qualifications would benefit their students.

Inside spread from booklet showing two students working together.