How does a team express their part in digital transformation?
Communicating their individual contributions with a custom alphabet.
As an introduction to the AQA brand, a short animation was created for existing staff and new joiners. The video explains what a brand is (it’s more than a logo), demonstrates the key values of AQA, and demonstrates how these values work in marketing and communications materials.
The video was used at a marketing team workshop, received a round of applause, and one of the team told me it finally explained what they did!
- The project
- Concept
- Design
- Moving image
